Why subscribe?
👋 Hi, it’s Ivan.
Every week I take one startup that scaled faster than almost anyone thought possible, and I pull it apart until I find the growth mechanics.
Then I hand you the plays you can steal. A few examples:
A full Growth Playbook is 20 to 30 hours of me doing research, digging through filings, job posts, and founder interviews. You get the distilled version over one coffee.
If you build, invest, or sell for a living, that’s the gap between guessing and knowing why the fastest-growing companies pulled it off.
I’m also on the inside of what I write about. I invest in early-stage startups at JME Ventures, I was a product specialist at Facebook, an early employee at Bloomreach (now a unicorn), and I built and sold a GTM community. I also surf and train BJJ.
Many readers expense the newsletter out of their learning and development budget. Here’s an email you can send your manager.
