Why subscribe?
👋 Hi, it’s Ivan.
Some startups grow absurdly fast. I find out how.
Every week I take one apart (20 to 30 hours of digging), you get the growth mechanics that worked, in the time it takes to drink a coffee. Examples:
It’s for investors tracking the breakout cohort, growth operators stealing what works, and anyone deciding where to work next.
Paid gets you every Playbook in full, the archive, and the SR30 Growth Index, a live database of the companies I cover.
I’m also inside the game I write about. I invest at JME Ventures, was early at Bloomreach (now a unicorn), spent almost 4 years at Facebook, and built and sold a GTM community. I also surf and train BJJ.
Many readers expense it (here’s an email for your manager).
Welcome aboard!
