If one thing became clear in the last two decades for Silicon Valley’s brilliant minds is that network effects have been the holy grail of Internet startups. From Reid Hoffman on his masterpiece Blitzscaling to Andreessen Horowitz’s must-read 85-slides deck, all tech gurus claimed the following: companies that exploited network effects experienced rapid growth rates and played a successful role in industries with winner-takes-it-all dynamics—Twitter, LinkedIn, Facebook and Youtube to name a few. And while there is no doubt that there is a strong correlation between scale and value in businesses with network effects, we tend to think that they only move in a positive direction.