Folks at tech firms can be divided into two camps: ‘engineers’ and ‘everyone else’. Where the firm is set up to allow engineers to dominate, the result is lots of cool tech which everyone else is then tasked with shoehorning into product opportunities with valid value props. But, if the hierarchy is flipped, the result can be mediocre products constructed around ambiguous audiences. The most successful startups temper these approaches by first pinpointing hyper-specific customer problems. Think Marshmallow, Shopify, Cazoo. In this paradigm, the focus is on creating an amazing offering that people want, desire and need (even though they might not know it yet). These firms keep products focused, and the customer at the centre of the build.
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🌊 Human-Centred Products
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Folks at tech firms can be divided into two camps: ‘engineers’ and ‘everyone else’. Where the firm is set up to allow engineers to dominate, the result is lots of cool tech which everyone else is then tasked with shoehorning into product opportunities with valid value props. But, if the hierarchy is flipped, the result can be mediocre products constructed around ambiguous audiences. The most successful startups temper these approaches by first pinpointing hyper-specific customer problems. Think Marshmallow, Shopify, Cazoo. In this paradigm, the focus is on creating an amazing offering that people want, desire and need (even though they might not know it yet). These firms keep products focused, and the customer at the centre of the build.