๐ AI GTM: How Founders Are Rebuilding Sales in 2025
An insider's perspective on AI for Sales in 2025
๐ Hello! Iโm Ivan, vc and founder. I write monthly about the playbooks and hidden tactics of the top 1% of founders and investors. Subscribe to surf frontier tech waves:
Summary
๐ Leveraging AI for sales: 5 actionable insights from Gong.
๐ How to prepare for AI in GTM: 3 important questions.
๐ YC demo day: 5 emerging AI categories.
๐ต Iberian deals: 19 deals in Spain (>โฌ175M).
๐ซ Meme of the month: Salesforce agents.
Want to sponsor Startup Riders? Fill out this form.
This newsletter is proudly sponsored by Yellow Birds Creative.
Creating organic content for your socials is tough. It's even tougher to do so in a way that accurately reflects your brand identity. We offer three packages:
Content creation: photography, video, video podcasting, copywriting.
Social Media Management: taking care of all your content creation needs.
Project Management: ideate, plan, and manage your marketing initiatives.
๐ How to leverage AI for sales
I interviewed my friend Sunny, Director of Strategy at Gong.io (sales software unicorn), about the role of AI in sales.
Turns out the sales world is starving for data.
We talked about what resources become scarce for Sales in the age of AI, and 5 actionable insights for GTM teams - based on analysing 600.000 sales calls.
Hereโs the tl;dr: