Post-sales in SaaS businesses has traditionally been an afterthought. In today’s SaaS businesses, everyone is focused on a few, much-talked-about key metrics like YoY revenue growth, gross margin, CAC (customer acquisition cost), NDR (net dollar retention) and CLTV (customer lifetime value). Founders, VCs and industry pundits all hang their hats around these metrics. During a recent conversation with a VC whose firm has $90B under management I learned - he can easily identify the top 5 companies in his portfolio, with the indicator being NDR. Yet, the best SaaS companies strive to achieve these healthy metrics during their growth phase, but struggle mightily. What goes wrong? Post-sales orchestration.
🌊 Customer Intelligence
🌊 Customer Intelligence
🌊 Customer Intelligence
Post-sales in SaaS businesses has traditionally been an afterthought. In today’s SaaS businesses, everyone is focused on a few, much-talked-about key metrics like YoY revenue growth, gross margin, CAC (customer acquisition cost), NDR (net dollar retention) and CLTV (customer lifetime value). Founders, VCs and industry pundits all hang their hats around these metrics. During a recent conversation with a VC whose firm has $90B under management I learned - he can easily identify the top 5 companies in his portfolio, with the indicator being NDR. Yet, the best SaaS companies strive to achieve these healthy metrics during their growth phase, but struggle mightily. What goes wrong? Post-sales orchestration.