đ Good PM / Bad PM by Ben Horowitz: How to Think and Act Like the CEO of the Product
đ Good PM / Bad PM, đ«Â Learning to learn, đŠÂ Startup job board and more!
Iâm Ivan Landabaso, VC at JME.vc. I also love surfing and combat sports. Welcome to Startup Riders, your bi-weekly startup caffeine â.
Summary
đ Good PM / Bad PM: A must-read classic from Mr. Horowitz.
đ«Â Learning to learn: Lessons for startups from Call of Duty Warzone.
đŠÂ Startup job board: A list of recently funded startup jobs.
đ” Recent Deals: Carnovo, IriusRisk, Emjoy, Devengo, etc
đThinking or Reading:Â Stanfordâs presentation tips, Spotify wins and more!
Check out the Community Group to meet fellow riders and share your experience đ€
đ Good PM / Bad PM
Product Management has become very popular in recent times, to the point where information overload can confuse startup founders.
Product Management is a highly leveraged function - their decisions tend to have a disproportionately large impact on a startupâs trajectory. Instead of focusing on PM trends and fads, you can rely on these Principles from Ben Horowitzâ classic âGood Product Manager, Bad Product Managerâ.
Hereâs the TL;DR - although you should really print and post this document in your office:
BE the Productâs CEO: Needs to set a clear vision, excel at execution and possess the ability to generate trusted leadership. Avoid acting as a marketing resource, avoid excuses - practice Extreme Ownership (Navy Seal Jocko Willink).
Master the art of BALANCE: Needs to understand the companyâs goals and how product teams feed into them, their complexity and inter-dependence. This requires nuance, humility and the ability to clearly state what you know you donât know. You must balance goals with customer empathy, the ability to actively listen, and a good understanding of your startupâs competition. Good PMâs have the ability to think ahead and monitor their assumptions.
Master COMMUNICATION: Good product managers clearly define product requirements - in writing. Good product managers know that engineers are scientists by nature and value data much more than opinion. A good test of a product manager is for someone outside the product team to ask 5 different people in engineering, QA, and doc what their product is supposed to do and why and get the same answer.
Have a great RELATIONSHIP WITH SALES: Good PMs are loved by the salesforce. They know that if Sales doesn't like their product, they will fail. To win them over, they have to be some combination of: 1. Focused on making them money 2. Knowledgeable of what actually happens in the field 3. Around / Responsive / Good Presenter / Fun.
Horowitz states that to excel as a PM you also need to:
Be paranoid. Really paranoid.
Work well with executives.
Leverage the entire organization.
Use whatever intensity is required to close critical issues.
đ«Â Learning to Learn
â ïž Disclaimer: Iâm going to Geek Out (big time) on this section. If you're not into it, scroll through to Vilfredo Pareto.Learning fast is a core skill for any entrepreneur. I didnât expect that a video-game - a First Person Shooter - could teach me so much about learning as a skill during Covid (yes, itâs also a great excuse to feel like a kid again).
Call of Duty Warzone is a free-to-play battle royale video game, meaning thereâs 150 people on a single map - looking to kill each-other until only one team remains. Over 75 million people play the game - for good reason.
In this jaw-dropping video, Nekodificador breaks down ACCELERATED LEARNING as a skill into a set of principles, applied to Call of Duty Warzone - which takes him from performing poorly, to ranking in the top 10% percentile in the blink of an eye.
1. Understand How Your Mind Learns
The environment we operate in within Call of Duty is subject to a set of related elements that are subject to a set of concrete rules.
Observing the elements within an environment helps us identify how they are connected / influence each-other. This allows us to draw conclusions, that can help us get ahead in a game like Warzone. The lesson here is: instead of memorizing information, pay attention to the underlying fundamentals. Depending on what we learn - information gets stored in different places within our minds:
Semantic memory: requires conscious attention and is based on axioms. For instance, it helps you retrieve information about the meaning of a red stop sign, and is based on a set of inferences / connections (red + octagon + letters = stop). How to accelerate semantic learning: connect new information with already processed / learned information.
Procedural memory: based on procedures, it relies on repetition and action fixation. For instance, allows you to know how to speak, read, ride a bike, practice martial arts etc. How to accelerate procedural learning: isolate components and perform deliberate practice in a controlled environment.
The key with these 2 types of memory (and there are more) - when it comes to accelerated learning - is to transfer our decision making load from the conscious mind (your RAM) to the unconscious mind (your HDD).
For instance, in a complex environment like a game of football, we canât consciously pay attention to all elements simultaneously (i.e. kicking the ball, covering the defense, identifying spaceâŠ). We commit each of this elements, as much as possible, to the subconscious - freeing up RAM to take decisions.
The take-away: Accelerate how we commit learnings to our unconscious mind, so we can perform instinctively and free up or conscious mind for new situations.
2. Identify Main Axioms
Axioms are the fundamental concepts that emerge in a given environment. We can use these 5 key questions to identify fundamentals: What? Who? How? When? Why?
In Warzone for instance, some axioms include:
Shooting Aim: Practicing Aim-Down-Sight speed micro-movements (flicking), practicing centering - focusing your eyes on where you want to shoot and moving the world around you (instead of placing the crosshairs on the enemy) etc.
Recoil Control: Identifying vertical / horizontal recoil, deliberate practice using different weapons in a controlled environment (bots), with different attachments.
Field-of-View: identifying which gun sights obstruct less field of view.
Storming Buildings: understanding how to use angles to your advantage (both horizontal and vertical). For instance, engaging from an elevated position, using walls to your back strategically etc.
Offensive Mindset: the mental attitude of being on offense is a huge advantage - you are being proactive, and the enemy is reacting. Even when on patrol, you should be on the offensive - not reacting / being chased.
Communication: clear, short and effective communication is key and should be practiced in a controlled environment. Advantages include: spotting enemies, reduced time to kill, surviving the Gulag etc.
3. Set Clear Goals
Now that we understand the fundamental axioms that underly a given problem, we can set clear deliberate practice goals. Through deliberate practice we can commit learnings to the subconscious, and free up capacity for more complex problem solving.
Conclusion: in a startup environment, faced with a particular problem that requires us to learn FAST - we can follow these 3 steps to gain an advantage:
Understand: Understand how your mind works (i.e. Semantic Vs. Procedural).
Identify: Identify the main axioms underlying the problem.
Execute: Set clear goals, and undertake deliberate practice to free up RAM.
And if all of this confuses you, just remember what our friend Vilfredo Pareto discovered, and live by it:
đŠ New Startup job board
We launched a job board! You can use it to find OR post jobs from recently funded Spanish startups đ click here.
đ” Recent Deals
Carnovo raised âŹ6.5 million
IriusRisk (threat modeling) raised âŹ5.7 million
Emjoy (sexual self-care app) raised $3 million.
Connecta Therapeutics raised âŹ1.7 million.
Devengo raised âŹ1.3 million.
Next Electric Motors raises 500K.
Oroi (Virtual Reality) raises 400K.
Wolo raises 250K.
OX Motorcycles raises 250K.
đThinking or Reading
Stanford Business School - Tips on public speaking
According to this presentation (with pretty awkward speakers I must sayâŠ) making gestures with your palm up will help you get more people onboard.
Spotifyâs CEO Lessons
Amazing interview with Daniel Ek, the founder and CEO of Spotify. Highlights:
Walking time = prime thinking time
Minimize meetings and maximize coaching (help others optimize their time)
Know the specific role youâre playing with people and meetings
Navy Seal Jocko Willinkâs âGOODâ Approach To Life
Whenever you are having a bad day, watch this 2 minute video.
P.S. Thank you all for getting us featured on TechCrunch!
If you find this interesting, please consider sharing with your friends. Iâd also love to get your thoughts and feedback on Twitter. Until the next one! đ