I was always a bit surprised when generative AI wasn't necessarily being spoken about in the marketing and sales context. I do think as agents get better they make a very fundamental difference. I am however skeptical of AI agents performing well in the next 18 months.
What's the most profitable for a corporation besides improving productivity in engineering? Oh it's definitely in business development and sales.
Lead enrichment = turning a basic contact into a useful one. AI pulls info like company size, role, funding, tech stack so reps know who’s worth reaching out to and why.
Underrated wave. We'll see a lot of service business affected by this. Pablo has a very unique PoV, and very well articulated, you two should meet (he is in London!).
I was always a bit surprised when generative AI wasn't necessarily being spoken about in the marketing and sales context. I do think as agents get better they make a very fundamental difference. I am however skeptical of AI agents performing well in the next 18 months.
What's the most profitable for a corporation besides improving productivity in engineering? Oh it's definitely in business development and sales.
I'm seeing it work well in lead enrichment use-cases in particular.
How would you elaborate on the definition of lead enrichment? Where's the key difference being made in layman terms?
Lead enrichment = turning a basic contact into a useful one. AI pulls info like company size, role, funding, tech stack so reps know who’s worth reaching out to and why.
Great content, Ivan! Loved it!❤️
Thanks Oscar!
What's your take on posting video on youtube and substack?
So far so good. I don’t overthink it too much. What do you think? any trade-offs?
Let’s go!!
🙏🙌
Pro Services Is 100x the Software Business - At Notion.vc We Believe An Entirely New AI Type of Business Will Gobble This Up. Huge Disruption ✨
Underrated wave. We'll see a lot of service business affected by this. Pablo has a very unique PoV, and very well articulated, you two should meet (he is in London!).
I'd love to meet him 😁